Last Updated: 01-Feb-2025
Cookie Policy
This Cookie Policy explains how Acriotech Pvt. Ltd. ("Acriotech", "we", "us", or "our") uses cookies and similar tracking technologies on our website (acriotech.com) and within our software products. We believe in full transparency, so this policy is designed to clearly explain what we collect, why, and what choices you have.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used by website owners to make their websites work, work more efficiently, and to provide reporting information. Cookies set by the website owner (in this case, Acriotech) are called "first-party cookies." Cookies set by third parties are called "third-party cookies."
In addition to cookies, we may also use web beacons (tiny transparent images used to track email open rates and page visits), local storage (browser-based storage for application state), and session tokens (short-lived identifiers used for secure authentication). This policy covers all such technologies.
2. Types of Cookies We Use
These cookies are essential for the website to function and cannot be switched off. They are set in response to your actions such as logging in, filling in forms, or setting privacy preferences. Without them, core functions of our site and application simply do not work.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us understand which pages are most popular, how visitors navigate the site, and where they come from. All analytics data is aggregated and anonymized where possible.
These cookies enable enhanced functionality and personalization such as live chat, embedded video, and remembering your preferences (language, region, theme, last-used features). They may be set by us or by third-party providers whose services we have embedded.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not directly store personal information but uniquely identify your browser and device.
3. Third-Party Cookies on Our Site
We work with trusted third parties who may set cookies on your device when you visit our site. The key third parties whose cookies may be present include:
| Provider | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics | Website usage analytics and traffic measurement | policies.google.com/privacy |
| Google Ads | Conversion tracking for paid advertising | policies.google.com/privacy |
| LinkedIn Insight Tag | B2B audience analytics and ad retargeting | linkedin.com/legal/privacy-policy |
| Intercom | Live chat and customer support | www.intercom.com/legal/privacy |
| Hotjar | Session heatmaps and UX research (with masking) | www.hotjar.com/legal/policies/privacy |
| Cloudflare | Security, CDN, and DDoS protection | www.cloudflare.com/privacypolicy/ |
4. Your Cookie Choices
You have several options to control or manage cookies:
- Cookie Preference Center: When you first visit our site, a cookie banner is displayed allowing you to accept all cookies, reject non-essential cookies, or manage your preferences category by category. You can revisit your preferences at any time via the "Cookie Settings" link in the footer.
- Browser Settings: Most browsers allow you to control cookies through their settings. You can set your browser to block all cookies, or to alert you when cookies are being set. Note that blocking all cookies may prevent some features of our site from working correctly. Refer to your browser's help documentation for instructions.
- Opt-Out Tools: For analytics cookies specifically, you can opt out via the Google Analytics Opt-Out Browser Add-on. For targeted advertising, visit the European Interactive Digital Advertising Alliance opt-out page.
- Do Not Track: Some browsers have a "Do Not Track" feature. At this time, we do not respond to "Do Not Track" signals as there is no consistent industry standard for compliance.
5. Cookies in Our Enterprise Software Products
If you are an end-user of enterprise software developed and deployed by Acriotech on behalf of one of our clients, that software's cookie usage is governed by the privacy policy of the client organization (the data controller). Acriotech recommends that all clients include a clear cookie notice and consent mechanism in any application that sets non-essential cookies on end-user devices, and we build our software with this capability built in by default.
Questions About Cookies?
For any questions about our use of cookies or to exercise your rights over your data, contact our Data Protection Officer at privacy@acriotech.com.